Kendo®
— Kendo · English summary

We're rebuilding
Mexico's insurance
industry.

Asset-light insurtech. Built in Mexico City. Three people. Mission: protect 130 million people.

— The mission

Educate. Empower. Accompany.

The problem

Insurance penetration in Mexico is ~2.5% of GDP, vs ~6% across the OECD (total premiums / GDP, same definition). The CNSF registers ~60,000 licensed agents, but only about 40,000 are active brokers — one for every 3,250 people.

The approach

An asset-light operating system: proprietary AI, lean back-office, modern training. We give agents the tools so they can do what software never will — sit with a family.

The goal

Build a new generation of insurance agents who see this as a career of real human impact — touching lives, transforming patrimonies, dignifying an industry.

— The campaign

Sé Insurgente.
"Be Insurgent."

We're not here to sell policies. We're here to change an industry. The point at the top of our triangle logo means one thing: progress.

— By the numbers
2.5%

Insurance penetration in Mexico (% GDP)

40k

Licensed agents for 130 million people

29

Median age — the largest buying generation forms now

— Get in touch

Eduardo Díaz · CEO

eduardo.diaz@kendoseguros.mx